You’ve seen the noise and the commotion, but this is just the beginning. I’m keeping myself level-headed, but it’s exciting. It’s these projects which have helped highlight the incredible talent of Reepa, who is now focussed on continuing his success story, alongside Wolves Records. The event was the latest Reepa collaboration, after he provided the soundtrack to the club’s 2022/23 home kit unveiling with his song The Pack, as well as Wolves’ season launch video on social media and Molineux’s big screens. To celebrate putting pen to paper, Reepa headlined the third Louder event last week, on an evening which also featured appearances by Split the Dealer, Ben Kidson and Sola, as well as internationally renowned producer and Wolverhampton-born S-X at Molineux’s North Bank Bar. They’ve galvanised energy around him, and the fact it’s a Wolverhampton lad for our first release comes back to our mission statement. “It’s fascinating to see his friends, family and fans seeing what is happening for him.
He’s just a hardworking lad from Wolves, he’s been doing this for ten years, and he’ll be the first to tell you there was only so much he was able to do on his own, and we’ve given him that platform to start this journey with him. His performance, his aggression, his energy, his love for what he was doing was ridiculous. “We liked what Reepa was doing and his music, and people in the area were talking about him, but he blew us away. You can’t force anything, you need incredible talent to work with, because ultimately it all comes down to the music. Ricky Hill, Wolves Records head of label, said: “We set out the label to create a platform for Wolverhampton, the midlands and further afield, but the primary target was always talent. It’s all about inspiring all the music talent which exists within the area.”
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The crowd was packed for Louder, full of local artists, and when you see the open mic at the end of the events, it’s amazing to see how desperate people are to get on stage and show what they can do. He’s a really great guy, who we’re hoping is going to be a role model, which is what it’s all about – inspiring local people. Watching young guys come through, and giving them an opportunity, and now signing them and helping progress their careers is really exciting. During his brief career, he worked at Molineux, and he’s followed in the footsteps of another local artist in S-X, who worked in our retail department. “He loves getting involved in the club and is a Wolves fan. One of the objectives of Wolves Records at the start was to give local talent a platform and opportunity, and Reepa is the best possible example we can have of that. He’s an exciting talent, a local guy, from down the road in Heath Town. Wolves’ general manager of marketing and commercial growth, Russell Jones, said: “It’s fantastic news. The hip-hop grime artist was in the audience for event number one last November, before stepping on the stage in March, which brought him to a wider attention and led to his recent signing, which was celebrated at the third event last Friday.
Since Wolves Records’ launch in September 2021, the label have run three hugely successful Louder events, which have offered a platform for local unsigned artists to perform in front of a live audience, which Reepa has benefitted from. Wolves Records aim to allow artists, particularly from the local area, to benefit from the reach of a Premier League football club’s global audience, while gaining access to the marketing and distribution expertise of Warner Music UK’s Alternative Distribution Alliance. Hailing from Heath Town in Wolverhampton, Reepa has made history as the label’s first signee, capping a thrilling debut year for Wolves Records, a ground-breaking venture which combines music and football.
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